Further proof that religious institutions and churches run like businesses.
During this holiday season of hard times, not even houses of God have been spared. Some lenders believe more churches than ever have fallen behind on loans or defaulted this year. Some churches, and at least one company that specialized in church lending, have filed for bankruptcy. Church giving is down as much as 15% in some places, pastors and lenders report. The financial problems are crimping a church building boom that began in the 1990s, when megachurches multiplied, turning many houses of worship into suburban social centers complete with bookstores, gyms and coffee bars. Lenders say mortgage applications are down, while some commercial lenders no longer see churches as a safe investment. (Source)
A selection of what I like or find interesting, intriguing, and insightful from the world of pop culture, business, politics, entertainment, and technology. I also write at Dwivedi and Honestly. Contact me here.
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December 23, 2008
December 14, 2008
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I believe that the biggest and most successful business in the world is religion, and we businesspeople have a lot to learn from the marketing strategies used by churches. Notice the use of terms most common in the lingo of management consultants like me.
“I found it very exciting, and I called up that fellow to tell him so,” said the Rev. Don MacKintosh, a Seventh Day Adventist televangelist in California. “We need to leverage this moment, because every Christian revival in this country’s history has come off a period of rampant greed and fear. That’s what we’re in today — the time of fear and greed.”
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