As I like to say, there is no business bigger than the business of God; these guys know how to make serious money.
There are gross-out Bibles for boys, which dwell on scenes of mayhem, and glossy teen-magazine-style Bibles for girls, complete with beauty tips. One of the latest entries, Bible Illuminated, offers an art-house take on the New Testament, juxtaposing the gospel with glossy photos of Angelina Jolie, Al Gore and anonymous victims of Hurricane Katrina.
these days, you can buy Bibles tailored to alcoholics, archaeology buffs, fans of Japanese comics and any number of other interest groups. The Soul Surfer Bible, aimed at teen girls, sprinkles tips on catching a good wave, lists of surfer slang such as “tubular” (meaning, more or less, awesome) and life lessons about hope, faith and hard work into the traditional Biblical text. The Golfer’s Bible draws on passages about steadfastness and contemplation to advise duffers on their swings. The Japanese Manga version retells biblical stories in comic-book form, complete with sound effects like “Biff!” and “Pow!”
In recent years, publishers have also taken to rolling out new covers for their basic Bibles each season, with colors carefully chosen to match the latest fashions.
Prophet Sharing: The Good Book Is the Best Seller - WSJ.com