I believe that the biggest and most successful business in the world is religion, and we businesspeople have a lot to learn from the marketing strategies used by churches. Notice the use of terms most common in the lingo of management consultants like me.

“I found it very exciting, and I called up that fellow to tell him so,” said the Rev. Don MacKintosh, a Seventh Day Adventist televangelist in California. “We need to leverage this moment, because every Christian revival in this country’s history has come off a period of rampant greed and fear. That’s what we’re in today — the time of fear and greed.”