First of all, like hundreds of millions of shoppers on the web, I like to shop online without even registering. And as I said before, if it is not Amazon or similar other large online shop, I will simply go elsewhere to buy it. And that is why I have nothing but disgust for companies that are using this stupid technology. Indeed, if you have a great product and price, people will naturally buy. To get on their nerves, well, we know what happens to those companies. They die.
Here is what the Times says about this awful technology, “Abandonment Tracker’s remarketing depends upon knowing the e-mail address of the wayward prospect; knowing the phone number will make follow-up phone calls possible, too. (And if you’ve signed in, a store would be able to find you with the e-mail address you provided when you registered.) Charles Nicholls, SeeWhy’s founder, says he advises Web sites to have visitors “put their e-mail address in at the first step,” to increase the likelihood that it will be captured.”